Tap to add
Customer scans the counter QR and taps Add to Apple Wallet. No app, no account, no friction.
AI-native loyalty · on top of your POS
Your loyalty program learns what works.
AI-powered games on Apple Wallet. Every visit, your program gets smarter — adaptive difficulty, optimized rewards, perfectly-timed nudges. No app download.
90-second setup. No card. No contract.
Wallet-native
Apple Wallet + Google Wallet. No app download, no friction.
Adaptive games
AI tunes difficulty per customer. New visitors win more. Regulars face real odds.
Predictive nudges
AI predicts churn before it happens. Nudges land when they matter.
Autonomous A/B
Every campaign self-optimizes. No manual tuning required.
Built to work with
Live
SquareStripeWalletWallet
Coming
toastShopifyCloverMailchimp
All marks are trademarks of their respective owners.
Results from pilot shops
0x.
repeat visits
0%.
lower reward cost
0.
pilot shops live
0s.
to go live
In pilot with
- Coffee shop · Brooklyn
- Juice bar · Austin
- Nail salon · San Diego
- Taco joint · Oakland
- Yoga studio · Portland
- Cocktail bar · Providence
- Bakery · Seattle
“We went from 4% to 12% repeat customers in three months. The AI knows what rewards work before we do.”
How it works
From stranger to regular, in four taps.
AI plays the right game
Each visit, the AI selects the game and difficulty. New visitors win more. Regulars face real odds.
Redeem on the spot
They show the phone at the register. Reward applied instantly. No promo code, no email link.
AI brings them back
If they drift, a predictive nudge lands at exactly the right moment. Not spam — precision.
The AI engine
It optimizes so you don't have to.
Three AI systems run behind every campaign. When there isn't enough data, Sticki tells you — not a bullshit dashboard.
Adaptive difficulty
Win rate adjusts per customer based on visit frequency. New visitors win more — regulars face real odds. No one churns because your program feels rigged.
Reward optimization
AI tunes reward probabilities to hit your budget exactly. Same perceived value as a flat discount — 35% lower actual cost per redemption.
Predictive re-engagement
AI predicts churn 2 weeks before it happens. Nudges land when they matter — not as spam on Tuesday morning.
Try it yourself
Three games, one goal: bring them back.
Template 1 of 3 · Slot
Pull the lever. Match three.
Demo only. Real games default to a 60% win rate, with AI adjusting difficulty per customer.
Templates
Games or classics. Or both.
Four variable-reward games, a classic punch card, and a hybrid that blends both. Pick one or stack them. AI optimizes whichever you choose.
Game
Spin
Slot-machine reels. Three lanes settle on a row of rewards.
Best for: The universal demo. Works for any shop.
Game
Wheel
Wheel of fortune — tap, watch the pointer settle on a sector.
Best for: Cafes, juice bars — fast, visual, celebratory.
Game
Scratch
Scratch-off card hides the reward until you reveal it.
Best for: Restaurants, takeout — scratch at the table after the meal.
Game
Drop
Plinko. A ball bounces through pegs into a reward bin.
Best for: Bars, breweries, experiences — the wait is the fun.
Classic
Punch card
Buy 9, get the 10th free. The paper stamp card, but digital.
Best for: Everyone. The familiar choice for conservative shops.
Hybrid
Punch → Spin
Buy 5 coffees, earn a spin. Classic mechanic, variable reveal.
Best for: Merchants who want familiar structure with a moment of surprise.
See all 10 templates including points, visits, tiers, and birthday rewards on the product page.
Pricing
One price. No tiers. No bullshit.
$89/month
Billed annually. $99/mo month-to-month.
- All 10 templates · AI optimization included
- Adaptive difficulty · predictive nudges · A/B testing
- Works with any POS · Square + Stripe live now
No card. No contract. Cancel anytime.
FAQ
The honest answers.
Is Sticki live yet?
Not publicly. We're in private pilot with a small number of shops, opening to new merchants soon. Start-free from the homepage joins the waitlist.
How is this different from Square Loyalty?
Square Loyalty is points and tiers, tied to Square's POS and Square's app. Sticki is game-based, wallet-native (Apple Wallet + Google Wallet), and runs on any POS — so when you open a second location on Toast, Sticki comes with you. Sticki's AI also adapts difficulty per customer, optimizes reward costs, and A/B tests every campaign by default, which Square Loyalty does not.
What about Toast Loyalty / Fivestars / Stamp Me?
All tied to their own POS or their own customer app. None ship variable-reward games or wallet-pass-native enrollment. If you switch POS later, you lose the program. Sticki is the layer that sits on top, so your program survives.
Will my customers get frustrated if they lose?
The AI starts new visitors at a high win rate and adjusts down for regulars — so the first impression is always positive. Most wins are small upgrades that cost you pennies (extra shot, oat milk, 10% off). Rare wins are the free item worth talking about. Customers don't churn on games that feel winnable — they churn on games that feel stingy. Ours is designed not to feel stingy.
Do I have to train my staff?
No. Enrollment is customer-driven — a table tent, a counter sign, or a QR on the receipt. Your customer scans and adds the pass themselves. At redemption, staff either sees the reward on your POS (when integrated) or the customer shows their phone. Your team's only job is to hand over the free croissant.
Who owns my customer data?
You do. The names, emails, phone numbers, and transaction history at your shop are yours — exportable anytime to CSV or your CRM. Sticki owns the wallet-pass infrastructure and the anonymous cross-merchant identity. If you leave Sticki, you keep your list.
Does the AI actually work, or is it a buzzword?
Three concrete systems, not a marketing label. (1) Adaptive difficulty adjusts win rates per customer based on visit frequency — new visitors win more, regulars face real odds. (2) Reward optimization tunes probabilities to hit your budget exactly — same perceived value, 35% lower cost per redemption. (3) Predictive re-engagement detects churn patterns and sends nudges before they lapse. When there isn't enough data, Sticki tells you — not a bullshit dashboard.
Which POS integrations are live vs coming?
Live today: Square, Stripe, Apple Wallet, Google Wallet.
Coming: Toast, Shopify POS, Clover, Mailchimp.
No integration? Sticki still works — customers scan a QR, staff honors the reward manually. You just miss auto-redemption at the register.
Coming: Toast, Shopify POS, Clover, Mailchimp.
No integration? Sticki still works — customers scan a QR, staff honors the reward manually. You just miss auto-redemption at the register.
In private pilot · spots open
Your loyalty program should learn, not just count.
90-second setup. No card. No contract. Cancel any time.